Snr. Designer - Esther Li
Oliver Keane, Justin Sottile and Isaac Taracks
Creative Agency: Jones Knowles Ritchie
UNICEF came to JKR with an innovative initiative called “Data Collaboratives” which creates partnerships between big companies and data research scientists in order to transform big corporate data into public good for children. The challenge? No one knows who they are and that they are under the behemoth of UNICEF. That’s where we wanted to help; by giving the platform it’s own identity and transforming it into a brand that private companies, the public and researchers could get behind. Enter ‘Marble’.
While drinking Beavertown Gamma Ray one night, I couldn't stop admiring the artwork! I loved it so much I decided to make this animation as one of my personal projects - I wanted to make something fun, eye catching and different from your average beer commercial. Also, I recalled the music and sounds from the movie Mars Attacks and 80’s video games and chose to integrate those into my work.
As an animator/motion designer, I have the opportunity to make a living doing what I love to do - create. To be the best designer I can be, I have always found it important to improve my skills and learn as much as I can. The creating therefore doesn’t stop when the work day is done. In my own time, I enjoy working on my own personal projects and luckily, I seem to find inspiration in a variety of places, even in a can of craft beer.
I created this animation with Cinema 4D and also used Adobe After Effects for the compositing, colour correction and animating the logo.
The Reebok Classic trainer is an iconic shoe that has been around since the early 1980s. As a kid growing up in rural Ireland, I remember my big brother, Padraig, got a pair of these for Christmas. I was so envious! It was love at first sight (between me and the Reebok Classic, not me and my brother). Eventually I got my own pair - multiple pairs in fact throughout the years, in all different colours and styles. Ahhhhh….. the memories…. I grew up with this shoe!
After university, I moved to East London near Brick Lane. There, I used to see people wearing these shoes all the time - whether they were on a night out or going to work in the morning. The Classic always came BACK into fashion - though in my opinion, it should have never left.
This was the inspiration for the elements used throughout the animation: the bricks, neon and the sound track were all inspired from memories of hanging out in East London (mostly on nights out, of course).
I almost wanted to tease the viewer with the dark silhouette and then hit them with the impact when the neon and bricks form together into a final composition.
I created this animation using Cinema 4D (Octane Renderer) for the 3D, Adobe After Effects for the colour correction, compositing and logo animation, and Premier Pro for the video editing and sound.
A selection of Digital Screens I have Designed and Animated
© JKR © Iris © AKA
© Territory Studio
© E4 © Marvel © Disney
© Manchester City F.C
© Spotify © RamJam
This is a concept motion graphic I came up with for Batman v Superman: Dawn of Justice. I made motion graphic as I went to see the movie and I was extremely disappointed that they didn't have any motion graphics at the beginning of the movie to draw you in, so I made my own. I kept the shape of the original movie logo but changed it to a style that I felt worked allot better with the messaging I was trying to achieve.
My concept and messaging behind this piece was:
"Batman is solid, he has a heart of stone, Superman will always try to chip away to make Batman or further more Bruce Wayne a better person".
This was part of a pitch I worked on while working with AKA UK.
This is a animation of The Evolution Of The Bicycle I created for Mpora.
Music video created for Miami Hip Hop band ArtOfficial. I modeled the buildings, helped out with the animation of the cars and the camera motion while working at RamJam. It was quite tricky creating the buildings as it was all done using After Effects with flat plains in 3D space - almost like building blocks.